12-Lead
The first read. The baseline before anything else
Baseline Coffee Co
12-LEAD
12-LEAD
Built for the ones who keep the world running — and roasted for the ones who demand a clean, damn‑good cup every single day.
No codes. No games. Just good coffee delivered to your door.
12‑Lead is Baseline Coffee Co’s flagship roast — a dark, bold French Roast crafted for strength, consistency, and shift‑ready reliability. Designed for medics, firefighters, nurses, and anyone who runs toward the problem instead of away from it.
Roasted fresh, ground for convenience, and bagged in a premium white 12oz package that reflects the clean, minimal identity of Baseline Coffee Co.
Whether you’re starting shift, charting late, or decompressing after a long call, 12‑Lead is built to keep your baseline steady.
Slow‑roasted to a deep French Roast profile, this dark roast is bold, low‑acid, and smooth, with a heavy body and a long, chocolate‑rich finish. It’s the kind of coffee you can drink on shift, off shift, or anywhere in between.
Built for the rhythm of shift work.
Not coffee culture. Station culture.
Free Shipping. Always.
Tasting Notes
Dark Chocolate — Smoky — Toasted Caramel
Bold enough to wake you up. Smooth enough to drink all day. Zero bitterness.
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When to reach for it
•Pre-shift start
•Early Morning wake -ups
•When the shift needs a hard reset
Before you Brew
QUICK BREW TIPS
Open It Right
Coffee bags are heat sealed for freshness.
Cut just above the seal, then reseal after each use to keep your coffee fresh and mission ready.
Keep It Fresh
Store in a cool, dry place
Avoid the fridge or freezer
Keep the bag sealed tight between brews
Brew Stronger, Not Bitter
Start with:
1–2 tablespoons per 6 oz water
Fresh water
Medium grind for drip coffee
Fine grind for espresso
Adjust from there until it tastes like your kind of shift fuel.
BUILT FOR THE BRAVE
No fluff.
No fake “coffee culture.”
Just dependable coffee for people who run toward the problem.